"...your banker wants to see a comfortable level of commitment from you and your team before they are going to be interested in loaning you any of their funds..."


Finding Funding

By the Family Entertainment Center

Page 1, 2

SBA

The Small Business Administration offers a wide range of products and services to help the small business owner/start-up. Programs are as numerous and various as there are business opportunities and this article is not able to review and qualify them all. However our experience confirms that there have been projects funded under an SBA program with an availability of funds anywhere from $25,000 and up. In many cases, an SBA loan could be used as a first-round or seed funding to get you to a point where a traditional funder would be interested in helping with the balance of your funding needs.

Each program and amount of support is dependent upon various factors and is recommended that you visit their web site or speak with a representative to get a better idea of what could be available.

Circle of Influence

You take your idea and your business plan to your family and friends and sell them on yourself and the investment opportunity. You would use this initial investment as you would a loan from the SBA and leverage those funds as a first-round or seed funding to acquire the balance of your funding.

In taking this route you may find that you will need to a) dilute your ownership in exchange for their hard-earned cash, and/or b) offer them a first-return out of your operating profits (after the bank takes his, of course) to make the "promised" quick repayment to them. In many instances we find that this option offers greater patience and understanding then your typical banker, however it can also fray relationships with friends and loved ones as the returns you expected are slow in coming.

Lease Options

There are companies out there that will provide you with lease options for your Capital expenses (rides, activities, etc). However, our experience indicates that for a start-up business, these companies will provide a maximum of $25,000 to $30,000 if you can jump through the same hoops your banker makes you jump through. Meaning, credit checks, payment history, personal and existing business financial's (if applicable) etc.

Not to discourage you, but these are the realities of finding funding. Take these two steps to ensure your success;

1) Much of this can be overcome by doing your market research on the front end, is this is viable project? Once that research clearly indicates that this IS a viable project, then the next thing you should do is prepare an executive summary and make appointments to see as many potential funders as possible.

2) Start with YOUR banker, they know you best. Ask them for some advice and take your executive summary with you. Give them a clear overview of your idea and lay it out on the table. Tell them exactly what you have in personal equity, financial relationships with friends and family and what you could bring to the table in terms of cash and/or equity.

Based on your current/existing banking relationship, your brief executive summary, and the cash/equity stand you have to offer, ask them what the realities of securing additional funding would be, and at what amounts. Of course before dong this you will want to have some knowledgeable idea of what the total package will cost.

Letting the Secret Out

You may be thinking that this idea is so good, everyone you present it to will want to steal it from you. From your banker to your lawyer to the guy at the Pharmacy, everyone will be off and running with your idea - so you can't present it until you have a completed plan and are ready to go.

But how do you know at that point whether or not all the hard work you put into your plan is actually able to get funding? Professional people operate under a code of ethics that prohibits them from acting on business plans and/or ideas they may come across.

It is recommended that you take your project idea in the early stages and speak with bank lenders in hard, realistic terms of what they can and can not do for you. This is very tough for most people because you may end up hearing what you don't want to hear. But hearing it up front will save you hours of work, heartache and give you specific direction so that when you get at it you are moving down the right path.

A best option for preparing to meet with potential funders may be our exclusive fun center business plan template. Quickly determine your start-up costs and prepare an executive summary along with completed financials, click here for more info.

Don't be put off by bankers who insist you have a completed business plan before they will meet with you. Be prepared, know in gross terms what the project may costs, ie; $250,000 to $350,000 and then tell them that you need to get a reality check on the availability of funds based on your equity. If not entirely from them, then what programs or other resources may be available that the bank and others may be connected with.

Armed with a little bit of industry knowledge and some local market data you should be able to get a banker, somewhere to help give you a reality check on your ability to find the funding you require. With this, the time and dollars you spend on pulling together your project planning are well spent. Good luck and happy hunting!

 
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