If you are asking questions like these - Startup Academy
is the what you have been looking for!
How it
Works :
Working with a personal Fun Center Business Coach -
you can quickly find the information you need, determine your costs and
expenses, pull it all together in an Executive Summary and confidently present your ideas and concepts.
Over the next 4 weeks we will answer your
most pressing questions and give you specific, step-by-step guidance
to help you understand your local market opportunity, and develop
your business concept to meet and prosper within that opportunity.
We provide an initial telephone consultation with
follow-up course material on-line and via email. Each week receive
new course materials, resources and specific how-to instruction that keeps you on track and moving your project goals forward. Use the included
Startup Journal as a guide and road-map to develop your plan and
track your progress.
By the end of the course you will have definitive
materials with supporting industry and community data that can
simply be added to a business plan. More that that, you
will have configured your concept and ideas into a workable plan
that best meets your family entertainment center goals and your local market opportunity.
Fun Center Startup Academy is a minimum of 4
weeks to complete, however you are able to proceed at your own pace.
Something comes up - no worries, with your Startup Journal the materials
are always available on-line when you are. Take as much time as you need,
your business coach is available Monday - Friday 7am - 5pm west coast
time. What could be easier or more convenient?
Already have some research and initial analysis done? Perfect - With
your Fun Center Coach you can jump into the course at any point!
Week One - Initial Analysis
Lets get going! Week One is about
your plan, goals and business concept. An open discussion and analysis
of your ideas and how they may or may not fit with your market opportunity.
What is your local market opportunity? How will your plan compete against
existing facilities or how can you prevent others from entering the market
after you do? Your business concept & ideas
vs. the local market. Is there a market, how much of a market,
what kind of opportunity is it and how to best pursue it?
Week One;
1. Initial analysis to review your ideas and fun center concept, and discussion regarding your plans and what is involved in starting a family
entertainment center.
2. How much will it cost to build,
open and operate?
3. How much of a local opportunity is
there?
4. Does your fun center project concept
mesh with your community opportunity?
5. What do I do now - and where do
I find it?
Week One Homework: Market
Demographics
What they are, why you need them, how
they relate to your business goals, where to find them and how to put them
to work for you.
Week Two - Market Demographics
Week Two is an analysis
of your demographics. How many potential customers are
there within your target market and how those numbers translate to revenue,
facility design and opportunity.
Week Two;
From your week one research and homework :
1. How many customers are there within
a reasonable drive-time that can and will come to your facility?
2. What is a reasonable drive time?
3. What is the revenue potential from
these customers?
4. The business model - which
market segment will maximize your investment?
5. Industry averages, visits and traffic
projections based on your demographics.
6. Natural and psychological barriers
that will prohibit guests from attending your facility.
7. What size of facility best suits
your demographic opportunity and business model?
8. What do I do next?
Week Two Homework: Activity Mix
With a better sense of who your target
customers are, how many can and potentially attend and the potential size of your
amusement center facility, the next step is to formulate your activity mix. Using resources provided, research the amusement equipment market and start developing your activity mix.
Week Three - Activity Mix
Week Three builds on your market demographics
by compiling a possible activity mix. Which activities will
best suit your target market segment, what are their costs and what kind
of a return can you expect from them. How a strong activity mix can maximize
your facility's ' Play-a-bility factor' and help drive repeat visits.
Week Three;
From your week two research and homework :
1. Full review of your activity selection(s) and further discussion of which activities are most appropriate and profitable
for your target market segment.
2. What costs are associated with these activities - are there alternate choices?
3. Which activities are a must-have
and what are the pros and cons - labor, space requirements, maintenance issues?
4. Lease options, revenue splits and financing.
5. Facility overview : better to buy or lease your
family entertainment center space?
6. How much space will I require and what can I afford?
Week Three Homework: Review
Spend some time in review of the last three weeks. Are your target demographics and market area accurate? Review of activity
list, does it make sense for you? Take the time now to review and adjust
your Startup Journal against materials received and discussions. Upon completion
we prepare the completed Executive
Summary for you.
Week Four - Executive Summary
This is the most exciting step for
many. All of the discussions, research, data and analysis from
the above three steps now comes together in a first draft Executive Summary.
Use the summary to best present your ideas to partners and potential funders
- and as a 'living' document to continue your project planning. The Executive
Summary includes;
1. Total potential attendance and guest visits
2. Gross revenues and sales potential
3. Startup costs and facility budget guide
4. Overview and summary of business concept
It's at this step where you can monitor
and manage the full development costs and potential revenue of your project.
This information is to be used as a starting guide ONLY, we make no implied
or written guarantees with regards to financial projections, profits or
costs.
Download
our Startup Form and Get going today - you are already enrolled in
week one...! Receive an immediate email with your Startup Journal, web
resources and links that you can use this afternoon.
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